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Overview

Publisher is Trending Society’s multi-vertical blog network spanning 50+ industries. It uses AI to scrape, analyze, and repurpose content across platforms. Status: Active - IG scraping pipeline live

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Revenue Model

StreamMechanism
AffiliateViator (travel), Amazon, vertical-specific programs
AdvertisingDisplay ads, sponsored content
LicensingContent licensed to Platform creators

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Architecture

Instagram Sources → Scraper → Raw Content → AI Analysis → Generated Articles → Distribution
       ↓                                                          ↓
  publisher_ig_*                                           publisher_posts
                                                                  ↓
                                                    publisher_post_analytics

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Database Tables

TablePurposeStatus
publisher_verticalsIndustry categories6 verticals
publisher_ig_sourcesIG accounts to scrape25 sources
publisher_ig_postsScraped content66 posts
publisher_postsGenerated articlesReady
publisher_post_analyticsTraffic/engagementReady
viator_productsTravel affiliate productsReady
viator_click_trackingConversion trackingReady

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Current Verticals

  1. Travel
  2. Tech
  3. Gaming
  4. Real Estate
  5. Wellness
  6. Finance

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Content Pipeline

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1. Source Discovery

-- Add new IG source
INSERT INTO publisher_ig_sources (
  vertical_id,
  instagram_handle,
  scrape_frequency
) VALUES (
  'travel-vertical-id',
  'beautifuldestinations',
  'daily'
);

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2. Scraping

Automated via n8n workflows:
  • Fetch new posts from sources
  • Extract captions, media, hashtags
  • Store in publisher_ig_posts

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3. Content Generation

AI transforms scraped content into articles:
  • SEO-optimized titles
  • Structured body content
  • Affiliate product integration
  • Platform-specific variants

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4. Distribution

  • WordPress/headless CMS publishing
  • Social media scheduling
  • Email newsletter integration

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Subdomain Architecture

Each vertical gets a themed subdomain: 
travel.trendingsociety.com  → Travel content
tech.trendingsociety.com    → Tech content
gaming.trendingsociety.com  → Gaming content
Same database, different visual themes. Unified SEO authority.

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Key Metrics

Track in publisher_post_analytics:
  • Page views
  • Time on page
  • Bounce rate
  • Affiliate clicks
  • Conversions
  • Revenue per post

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Next Steps

  • Complete content generation pipeline
  • Launch travel vertical (first 100 articles)
  • Integrate Viator affiliate tracking
  • Set up analytics dashboard