SaaS Signal Factory

Idea → Landing (2-4 hrs) → Ads ($50-100) → Signal → Decision
                                              ↓
                                    High signal → Graduate to product
                                    Low signal → Kill, move on

-- Factors that indicate WTP
willingness_score = (
  (conversion_rate * 0.3) +
  (payment_attempts > 0 ? 0.4 : 0) +
  (ctr * 0.15) +
  (inverse_cpc * 0.15)
)

-- Check experiment performance
SELECT 
  name,
  ad_spend,
  signups,
  cost_per_signup,
  willingness_score,
  status
FROM saas_experiments
ORDER BY willingness_score DESC;

idea → building → testing → winner/killed → graduated

# 1. Create in database
INSERT INTO saas_experiments (name, hypothesis, status)
VALUES ('AI Thumbnail Generator', 'Users will pay $19/mo...', 'idea');

# 2. Build landing with Shadcn
npx shadcn add hero-1 pricing-1 waitlist-1

# 3. Deploy to subdomain
# thumbnail.trendingsociety.com

# 4. Update with landing URL
UPDATE saas_experiments 
SET landing_url = 'https://thumbnail.trendingsociety.com',
    status = 'building'
WHERE name = 'AI Thumbnail Generator';

# After ad test
UPDATE saas_experiments SET
  ad_platform = 'meta',
  ad_spend = 100,
  impressions = 2847,
  clicks = 142,
  signups = 23,
  payment_attempts = 3,
  cpc = 0.70,
  ctr = 0.05,
  conversion_rate = 0.16,
  cost_per_signup = 4.35,
  status = 'testing'
WHERE name = 'AI Thumbnail Generator';

-- Calculate willingness score and decide
UPDATE saas_experiments SET
  willingness_score = 0.72,
  status = 'winner',
  decided_at = NOW()
WHERE name = 'AI Thumbnail Generator';

-- Or kill it
UPDATE saas_experiments SET
  willingness_score = 0.18,
  status = 'killed',
  decided_at = NOW()
WHERE name = 'Failed Experiment';